What's Happening?
Nicki Shamel has been appointed as the head of TuneCore in the United States, as announced by the company. In her new role, Shamel will oversee a team dedicated to artist acquisition, growth, and development strategy within the U.S. market. Her responsibilities include aligning TuneCore's artist success and DSP partnerships teams to better serve artists, and promoting the company's suite of products and services, such as TuneCore Accelerator. Shamel brings extensive experience from her previous roles, including senior vice president at AWAL, where she led global commercial partnerships and digital strategy. She also has a background in international marketing and sales at Sony Music and digital marketing at Primary Wave Music. Based in New York, Shamel will report to TuneCore's chief revenue officer, Brian Miller.
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Why It's Important?
Shamel's appointment is significant as it underscores TuneCore's commitment to enhancing its support for independent artists in the highly competitive U.S. music market. Her leadership is expected to drive the company's mission to empower artists to build successful careers independently. This move could potentially influence the broader music industry by setting a precedent for how digital music platforms can support artist development. With Shamel's proven track record, TuneCore aims to strengthen its position in the market, offering innovative programs and technology to foster artist growth. This development could benefit independent artists by providing them with more resources and opportunities to succeed.
