What's Happening?
Rankdigital Marketing Consultancy Ltd., in collaboration with Adubea & Associates, organized the first Global Diaspora Business Webinar on August 30, 2025. The event, themed 'Identifying Opportunities, Building Partnerships & Scaling Your Business in Ghana,' attracted participants from the U.S., UK, Europe, and Africa. The webinar aimed to inspire Diasporas to establish a meaningful economic presence in Ghana. Rankdigital, a digital and IT firm for SMEs, played a crucial role in ensuring the event's accessibility and visibility. The webinar featured interactive sessions where participants engaged with speakers on navigating business regulations in Ghana, the importance of MOUs in partnerships, and accessing Diaspora accounts. Consolidated Bank Ghana sponsored the event, offering financial tools and investment opportunities to Ghanaians abroad.
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Why It's Important?
The webinar signifies a strategic move to harness the potential of the Diaspora community in contributing to Ghana's economic development. By providing practical guidance and financial support, the initiative aims to facilitate a smooth transition for returnees looking to invest and build businesses in Ghana. This effort could lead to increased foreign investment, job creation, and economic growth in the country. The involvement of financial institutions like Consolidated Bank Ghana highlights the importance of accessible banking services for Diasporas, potentially boosting remittances and investments. The event also underscores the role of digital strategies in connecting global communities and fostering economic collaboration.
What's Next?
Following the webinar, Adubea & Associates plans to offer follow-up training and advisory sessions to further support returnees. Rankdigital is preparing future digital campaigns focused on the Diaspora community, while Consolidated Bank Ghana is expanding its outreach to ensure financial inclusion for all returnees. These initiatives aim to create a sustainable roadmap for Diasporas returning to Ghana, empowering them to contribute effectively to the local economy. The ongoing collaboration between these organizations is expected to strengthen the support network for returnees, encouraging more Diasporas to consider investing in Ghana.
Beyond the Headlines
The webinar highlights the broader cultural and economic implications of Diaspora engagement in Ghana. By encouraging returnees to invest in their homeland, the initiative fosters a sense of belonging and cultural connection. It also addresses the challenges faced by Diasporas in navigating foreign business environments, offering solutions that promote inclusivity and collaboration. The focus on digital strategies reflects a shift towards leveraging technology to bridge geographical gaps and enhance economic opportunities. This approach could serve as a model for other countries looking to engage their Diaspora communities in national development.
