Oner Active Launches Women's Activewear Brand Focused on Empowerment

What's Happening?

Oner Active, a women's activewear brand, was founded by Krissy Cela in 2020. The brand emerged from Cela's personal experience as a trainer who struggled to find activewear that was both functional and aesthetically pleasing. Oner Active aims to fill a market gap by offering products designed by women for women who engage in strength training and other physical activities. The brand emphasizes empowering women through clothing that supports their physical and mental strength, combining performance properties with vibrant designs.

Why It's Important?

The launch of Oner Active highlights a growing trend in the activewear industry towards inclusivity and empowerment. By focusing on women's needs and preferences, the brand addresses a significant market segment that values both functionality and style. This approach not only caters to the increasing number of women participating in strength training but also promotes body positivity and confidence. The brand's mission to empower women aligns with broader societal movements advocating for gender equality and self-expression, potentially influencing other companies to adopt similar values.