Campbell’s and Pabst Brewing Co. Launch Beer-Infused Soups

What's Happening?

Campbell’s Co. has partnered with Pabst Brewing Co. to introduce two new Chunky soups infused with Pabst Blue Ribbon flavor: Beer cheese with potatoes and chorizo soup, and beef, bacon, and beer chili with beans. These soups offer bold, unexpected taste experiences and are available exclusively at Walmart.

Why It's Important?

The collaboration between Campbell’s and Pabst Brewing Co. represents a unique fusion of flavors, appealing to consumers seeking innovative and bold taste experiences. This partnership could influence other food brands to explore unconventional flavor combinations, potentially reshaping consumer expectations in the soup aisle.