What's Happening?
MGallery, part of Accor, is set to open a new hotel in the Valmorel ski resort in the French Alps by 2027. This will be MGallery's first mountain location, led by CLR Hotels, a subsidiary of the CGR Group. The architectural design is assigned to Bertrand Pourrier of ABP Architectes, known for sustainable architecture. The project aims for RE2020 standards and BREEAM certification, using bio-sourced and local materials. The hotel will feature 82 rooms, direct ski slope access, and amenities like a spa, restaurants, and a speakeasy, integrating Savoyard heritage elements.
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Why It's Important?
The new MGallery hotel in the French Alps represents a strategic expansion into mountain resorts, diversifying the brand's portfolio beyond coastal and urban locations. The emphasis on sustainability aligns with growing consumer demand for eco-friendly travel options, potentially setting a precedent for future developments. The project supports local economies by using regional materials and providing employment opportunities. This development could enhance MGallery's reputation as a leader in sustainable luxury hospitality, attracting environmentally conscious travelers.
What's Next?
As the project progresses, MGallery will focus on meeting sustainability certifications and integrating the hotel with the natural landscape. The development may influence other hospitality brands to adopt similar eco-friendly practices. Upon completion, the hotel is expected to attract tourists seeking luxury and sustainability, potentially boosting the local economy. MGallery's expansion strategy may lead to further developments in other mountain regions, enhancing its global presence.
