What's Happening?
Tambourine, a leader in hospitality marketing technology, has announced the launch of Encore, a new user experience for its hotel booking engine, Reserv. This development marks a significant redesign of the consumer-facing interface, aimed at providing a faster and more optimized booking experience across all devices. The launch of Encore follows Tambourine's acquisition of Reserv in August 2024, with the goal of reimagining the hotel booking process. Key features of Encore include a modern interface, improved usability, and enhanced performance. The platform is designed to be mobile-first, offering smarter room layouts and intuitive navigation. Additionally, it includes features for conversion rate optimization, such as dynamic upsell modules and simplified checkout processes. Encore is set to be available to existing clients in the third and fourth quarters of 2025.
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Why It's Important?
The introduction of Encore by Tambourine is significant for the hospitality industry as it addresses the growing demand for seamless and efficient online booking experiences. By enhancing usability and performance, Tambourine aims to increase direct bookings for hotels, which can lead to higher revenue and reduced reliance on third-party booking platforms. This move could set a new standard in hotel ecommerce, encouraging other companies to innovate and improve their booking technologies. Hotels that adopt Encore may benefit from increased customer satisfaction and engagement, potentially leading to higher conversion rates and repeat business. The focus on mobile optimization is particularly relevant as more consumers use smartphones for travel planning and booking.
What's Next?
As Encore rolls out to existing clients, Tambourine will likely monitor its performance and gather feedback to make further enhancements. The company may also explore partnerships with additional hotel brands to expand the reach of its booking engine. The success of Encore could prompt competitors to develop similar technologies, leading to increased innovation in the hospitality sector. Hotels using Encore may need to train staff on the new system and adjust their marketing strategies to leverage the platform's features fully.
