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Why More Podcast Hosts Are Considering Video
For years, podcasting was an audio-first medium. Now, with platforms like YouTube and Spotify prioritizing video, here’s why that's changing.
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Why YouTube Has Complicated the Definition of a Modern Podcast
The line between a podcast and a YouTube show has blurred. Here’s how the video giant fundamentally changed what we think of as a podcast.
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How iHeartMedia Is Embracing Video While Keeping Podcasting Audio-First
An analysis of how the iHeartPodcast Awards balances the growing demand for video content while striving to maintain the audio-first soul of podcasting.
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How the Video Podcast Boom Could Challenge the iHeartPodcast Awards
The increasing popularity of video podcasts is forcing the iHeartPodcast Awards to reconsider its categories and judging criteria. What comes next?
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How Generational Listening Preferences Are Broadening the Sound of Popular Podcasts
A generational shift is changing what makes a podcast 'award-worthy,' moving from polished narratives to raw, personality-driven conversations.
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Why Audio-Only Podcasts Still Have a Strong Case in the Video Podcast Boom
Even as video podcasts dominate platforms, audio-only formats retain unique advantages in intimacy, convenience, and accessibility for modern listeners.
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How Podcast Branding Became a Cross-Platform Entertainment Discipline
Explore how successful podcasts evolved from simple audio shows into complex, cross-platform media brands with video, merch, and live events.
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How the iHeartPodcast Awards Continue to Spotlight Audio Craft in the Video Era
In a media world obsessed with video, awards celebrating the craft of audio may be essential for preserving the unique identity of podcasting.
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The Celebrity Podcast Trap That Fame Alone Cannot Fix
Fame seems like a shortcut to podcast success, but many celebrities are discovering that a built-in audience doesn't guarantee a great show.
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The Awards-Night Crossover Between Podcast Stars and Hollywood Celebrities
From red carpets to awards categories, podcasting is no longer on the outside of Hollywood looking in. Here’s how audio stars are reshaping celebrity.
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How the iHeartPodcast Awards Reflect Audio’s Growing Place in Mainstream Entertainment
The iHeartPodcast Awards highlight a major shift, proving that podcasting is now a central player in Hollywood's ecosystem, not just a niche.
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How Authenticity Became One of Podcasting’s Most Complicated Production Goals
An inside look at why the podcasting industry invests so much money and effort into manufacturing the one thing that's supposed to be free: authenticity.
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