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Why Networks Still Treat September Like TV’s Real New Year

Why Networks Still Treat September Like TV’s Real New Year

In an era of on-demand streaming, discover the surprising business and cultural reasons why the traditional September TV premiere season still matters.
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How Social Buzz Became an Important Second Measure of TV Engagement

How Social Buzz Became an Important Second Measure of TV Engagement

Discover how social media chatter, from Twitter hashtags to TikTok trends, has evolved into a powerful, parallel ratings system influencing which TV shows get renewed.
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How Hulu’s Fall Streaming Slate Differs From Broadcast TV’s September Playbook

How Hulu’s Fall Streaming Slate Differs From Broadcast TV’s September Playbook

As broadcast networks roll out their traditional fall lineup, Hulu is using a different playbook to capture audiences and redefine television.
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Why a Massive Pilot Budget Does Not Guarantee a Hit

Why a Massive Pilot Budget Does Not Guarantee a Hit

In Hollywood, a massive budget can't buy a hit TV show. Discover why brilliant writing, character chemistry, and good timing often matter more.
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Why September Can Be a High-Profile Launch Window for TV Spinoffs

Why September Can Be a High-Profile Launch Window for TV Spinoffs

Discover the television industry strategy behind launching a spinoff in the fall and how a September premiere helps a new show forge its own identity.
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Why September Became the Traditional Start of the U.S. Television Season

Why September Became the Traditional Start of the U.S. Television Season

Ever wonder why new TV shows all seem to arrive in the fall? The answer is a mix of history, billion-dollar business, and cultural habit.
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Alec Berg Signs Overall Deal with Netflix, Developing Fraternity Drug Ring Comedy

Alec Berg Signs Overall Deal with Netflix, Developing Fraternity Drug Ring Comedy

Alec Berg Signs Overall Deal with Netflix, Developing Fraternity Drug Ring Comedy
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How Streaming Algorithms Complicate the September Premiere Battle

How Streaming Algorithms Complicate the September Premiere Battle

The traditional fall TV season, once a shared cultural event, is now a chaotic, personalized battle for attention thanks to streaming algorithms.
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The Scheduling Logic Behind the Traditional September TV Season

The Scheduling Logic Behind the Traditional September TV Season

Ever wonder why so many TV shows premiere in the fall? Explore the historical, financial, and strategic reasons behind the September TV rush.
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Why a Great TV Pilot Is Only the Beginning of a Successful Series

Why a Great TV Pilot Is Only the Beginning of a Successful Series

A killer pilot episode isn't enough to guarantee a TV show's success. Here’s what separates a one-hit wonder from a season-long obsession.
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Hulu Cancels Reality Dating Show 'Love Overboard' After One Season Due to Low Viewership

Hulu Cancels Reality Dating Show 'Love Overboard' After One Season Due to Low Viewership

Hulu Cancels Reality Dating Show 'Love Overboard' After One Season Due to Low Viewership
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How Streaming Completion Rates Change the Definition of a TV Hit

How Streaming Completion Rates Change the Definition of a TV Hit

In the streaming era, a show's success isn't just about how many people start watching, but how many finish. Here's how completion rates work.