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How Boomers and Gen Z Discover TV Premieres Through Different Channels

How Boomers and Gen Z Discover TV Premieres Through Different Channels

Film and TV studios face a generational marketing puzzle: reaching Boomers via trusted networks and Gen Z through viral social media clips.
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The Evolution of Musical.ly to TikTok Studied

The Evolution of Musical.ly to TikTok Studied

Musical.ly was once a popular social media platform that allowed users to create and share short lip-sync videos. Founded in Shanghai, China, the a...
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Keke Palmer Discusses Genuine Chemistry with 'Hot Ones' Host Sean Evans Amid Fan Speculation

Keke Palmer Discusses Genuine Chemistry with 'Hot Ones' Host Sean Evans Amid Fan Speculation

Keke Palmer Discusses Genuine Chemistry with 'Hot Ones' Host Sean Evans Amid Fan Speculation
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Why Candid Outside Lands Posts Can Feel More Authentic

Why Candid Outside Lands Posts Can Feel More Authentic

Wondering why blurry concert photos and candid selfies get more love? We explore why authenticity beats perfection for social media at festivals like Outside Lands.
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Where A Major TV-Premiere Marketing Budget Goes Beyond Reviews

Where A Major TV-Premiere Marketing Budget Goes Beyond Reviews

Discover where the multi-million dollar marketing budgets for new TV shows really go, from influencer campaigns to immersive real-world events.
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From Linear Ad Blitz To TikTok Tease: How August TV Premiere Marketing Evolved

From Linear Ad Blitz To TikTok Tease: How August TV Premiere Marketing Evolved

Explore how marketing for TV premieres has shifted from expensive, broad TV ad campaigns to targeted, viral teases on platforms like TikTok.
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How Musical.ly Inspired the Next Wave of Social Platforms

How Musical.ly Inspired the Next Wave of Social Platforms

Musical.ly, though short-lived, left a significant mark on the social media landscape. Known for its innovative approach to short-form video conten...
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TikTok settling three teen social media lawsuits ahead of trial

TikTok settling three teen social media lawsuits ahead of trial

By Dietrich Knauth NEW YORK, Aug 3 (Reuters) - TikTok has agreed to settle three lawsuits brought by young people who accuse social media companies of designing their platforms to be addictive and harming their mental health, a plaintiffs' lawyer said Monday.
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Gwyneth Paltrow Joins TikTok, Expands Social Media Presence

Gwyneth Paltrow Joins TikTok, Expands Social Media Presence

Gwyneth Paltrow Joins TikTok, Expands Social Media Presence
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Why evening news anchors and their shows don't matter like they used to

Why evening news anchors and their shows don't matter like they used to

Once the most trusted voices in America, network news anchors now struggle for relevance in a fragmented, on-demand digital media landscape.
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Time Magazine Hosts Gala Celebrating Top Content Creators

Time Magazine Hosts Gala Celebrating Top Content Creators

Time Magazine Hosts Gala Celebrating Top Content Creators
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Reddit to Launch Video and Audio Features to Retain Viral Content on Platform

Reddit to Launch Video and Audio Features to Retain Viral Content on Platform

Reddit to Launch Video and Audio Features to Retain Viral Content on Platform