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Why Gucci Under Demna Is More Interesting Than a Simple Rebrand

Why Gucci Under Demna Is More Interesting Than a Simple Rebrand

An analysis of why Demna's appointment as Gucci's creative director is a radical cultural reset, not just a standard change in leadership.
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What Demna's Gucci Is Changing About the House's Fashion Language

What Demna's Gucci Is Changing About the House's Fashion Language

From romantic maximalism to pragmatic provocation, here’s how new creative director Demna is rewriting Gucci’s aesthetic codes and fashion language.
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What Separates London Fashion Week From Paris, Milan and New York

What Separates London Fashion Week From Paris, Milan and New York

A look at the distinct identities of the 'Big Four' fashion weeks, and what makes London's creative, rebellious spirit stand out from the rest.
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Vogue World: Milano Takes Over the Galleria Vittorio Emanuele II for a Celebration of Italian Craft

Vogue World: Milano Takes Over the Galleria Vittorio Emanuele II for a Celebration of Italian Craft

As Vogue World arrives in Milan for the first time, the city's iconic Galleria Vittorio Emanuele II transforms for a monumental show.
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The show must go on: struggling luxury brands seek catwalk boost in Milan and Paris

The show must go on: struggling luxury brands seek catwalk boost in Milan and Paris

By Elisa Anzolin and Helen Reid MILAN/LONDON, Sept 22 (Reuters) - Glitzy runway shows by the world’s biggest fashion brands in Milan and Paris mask a worrying picture for luxury executives behind the scenes: a slowdown that appears to be getting worse as war in the Middle East rages on.
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What Happens When a Runway Sample Doesn't Fit the Celebrity

What Happens When a Runway Sample Doesn't Fit the Celebrity

A look at the high-stakes problem-solving that happens behind the scenes when a celebrity can't fit into a designer's runway sample dress.
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Why Vogue World: Milano Is Putting the Human Hand Back at the Center of Fashion

Why Vogue World: Milano Is Putting the Human Hand Back at the Center of Fashion

Vogue's global event lands in Milan with a powerful theme celebrating artisanship. Here's why this focus on craftsmanship matters in an age of AI.
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What Vittoria Ceretti's Vogue World: Milano Wardrobe Reveals About Modern Italian Fashion

What Vittoria Ceretti's Vogue World: Milano Wardrobe Reveals About Modern Italian Fashion

Vittoria Ceretti’s outfits at Vogue World: Milano offered a masterclass in modern Italian style, balancing heritage, minimalism, and future-facing design.
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Why London's Best Collections Rarely Fit Neatly Into One Trend Forecast

Why London's Best Collections Rarely Fit Neatly Into One Trend Forecast

London Fashion Week thrives on an eclectic spirit that defies easy categorization. Here’s why the city's creative energy is its greatest trend.
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Prada Opens Milan Fashion Week's Spring/Summer 2027 Runway Schedule

Prada Opens Milan Fashion Week's Spring/Summer 2027 Runway Schedule

As Milan Fashion Week kicks off, Prada's Spring/Summer 2027 collection sets the tone with a focus on clarity, redefined basics, and intellectual design.
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Why Moschino Is One of Milan Fashion Week's Most Interesting Creative-Director Stories

Why Moschino Is One of Milan Fashion Week's Most Interesting Creative-Director Stories

Amid the noise of Milan Fashion Week, Moschino's story of loss, legacy, and a new creative vision is the most compelling narrative unfolding on the runway.
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What Maria Grazia Chiuri Is Building at Fendi Beyond a Single Season

What Maria Grazia Chiuri Is Building at Fendi Beyond a Single Season

An inside look at Maria Grazia Chiuri's new era at Fendi, exploring her long-term vision for the Roman house following her celebrated return.