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How A Standalone Hit Evolves Into a Multi-Film Franchise

How A Standalone Hit Evolves Into a Multi-Film Franchise

Discover the Hollywood playbook for turning a standalone hit movie into a sprawling, multi-film cinematic universe and franchise.
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How Summer Movies Changed The Way Hollywood Thinks About Spectacle

How Summer Movies Changed The Way Hollywood Thinks About Spectacle

From a single shark in 1975 to sprawling cinematic universes, discover how the summer blockbuster redefined Hollywood's concept of spectacle.
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How Summer Blockbusters Became A Showcase for Shared-Universe Storytelling

How Summer Blockbusters Became A Showcase for Shared-Universe Storytelling

An analysis of how the summer blockbuster season evolved from standalone hits to the primary battleground for interconnected cinematic universes.
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6 Blockbuster Milestones That Changed Hollywood’s Business Model

6 Blockbuster Milestones That Changed Hollywood’s Business Model

From Jaws to The Avengers, discover the key summer movies that fundamentally changed Hollywood's business model and created the blockbuster era we live in.
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Why Recasting a Summer Movie Role Is Not Always A Franchise Disaster

Why Recasting a Summer Movie Role Is Not Always A Franchise Disaster

Fan outcry is common when a beloved movie role is recast, but changing actors doesn't always spell doom for a major franchise.
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What To Know As The Next Wave of Summer-Movie Trailers Begins

What To Know As The Next Wave of Summer-Movie Trailers Begins

The summer movie preview season is a strategic game. Here's a guide to understanding the industry's marketing machine and what to look for.
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Marvel Studios Announces Ghost Rider Movie with Ryan Gosling in MCU's Supernatural Expansion

Marvel Studios Announces Ghost Rider Movie with Ryan Gosling in MCU's Supernatural Expansion

Marvel Studios Announces Ghost Rider Movie with Ryan Gosling in MCU's Supernatural Expansion
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How To Trace The Evolution Of Summer Movies Through One Film per Decade

How To Trace The Evolution Of Summer Movies Through One Film per Decade

From the first blockbuster to the modern cinematic universe, discover how the summer movie has transformed by looking at one iconic film from each decade.
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Why Legacy Sequels Can Work Without Requiring Decades Of Franchise Lore

Why Legacy Sequels Can Work Without Requiring Decades Of Franchise Lore

Hollywood may be pivoting away from lore-heavy franchises, embracing a new model of accessible sequels that don't require homework to enjoy.
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Why A Summer Movie Can Be Everywhere In Marketing And Still Feel Mysterious

Why A Summer Movie Can Be Everywhere In Marketing And Still Feel Mysterious

Ever see a movie's marketing everywhere but still have no idea what it's about? Here's why studios sell mystery, not plot, in the age of spoilers.
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Marvel Studios Excludes Key Characters in New Spider-Man Sequel, Shifts Focus

Marvel Studios Excludes Key Characters in New Spider-Man Sequel, Shifts Focus

Marvel Studios Excludes Key Characters in New Spider-Man Sequel, Shifts Focus
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Ian McKellen's Reaction to Anthony Mackie as Captain America Highlights Marvel's Expanding Universe

Ian McKellen's Reaction to Anthony Mackie as Captain America Highlights Marvel's Expanding Universe

Ian McKellen's Reaction to Anthony Mackie as Captain America Highlights Marvel's Expanding Universe