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How Artists and Fandoms Mobilize During VMA Voting Windows

How Artists and Fandoms Mobilize During VMA Voting Windows

Discover the hidden strategies and coordinated efforts record labels use to transform passionate fan bases into powerful voting armies for the VMAs.

What Music Supervisors Actually Look for When Evaluating Songs for Sync

What Music Supervisors Actually Look for When Evaluating Songs for Sync

Music supervisors watch major awards shows like the VMAs differently, analyzing everything from brand identity to sync potential and technical execution.

How VMA Set Design Turns Brand Identity Into Broadcast Storytelling

A look at how the epic stages of the MTV VMAs are more than just spectacle, serving as a crucial tool for artists to tell their stories.

Taylor Swift to Be Honored at 2026 MTV VMAs With Inaugural Artist-Director Award

Taylor Swift to Be Honored at 2026 MTV VMAs With Inaugural Artist-Director Award

Taylor Swift has been pegged to receive a key award at Sunday night’s MTV Video Music Awards. CBS and MTV announced Monday morning that Swift will be the recipient of the inaugural MTV VMA Artist Director Honors, a newly minted award set to go to artists who direct some or all of their own music […]

Taylor Swift to receive first-of-its-kind honor at 2026 VMAs

Taylor Swift to receive first-of-its-kind honor at 2026 VMAs

The singer enters the Sept. 27 ceremony with a record 30 competitive wins, and nominations for video and artist of the year.

How Labels Can Build a Campaign Around Americana Awards Recognition

How Labels Can Build a Campaign Around Americana Awards Recognition

A guide for record labels on turning an Americana Awards nomination or win into a powerful, long-term marketing campaign for their artists.

MTV Crowned Call Me Maybe Its Song of the Year for 2012

MTV Crowned Call Me Maybe Its Song of the Year for 2012

"Call Me Maybe," the catchy pop song by Canadian singer-songwriter Carly Rae Jepsen, became a global sensation following its release. Initially app...

What Can Make an Americana Showcase Artist More Appealing to Record Labels

What Can Make an Americana Showcase Artist More Appealing to Record Labels

Discover the key signals record labels and A&R reps look for during Americana Awards Week, from live show polish to having your business in order.

How Americana Awards Recognition Can Create New Touring Opportunities

How Americana Awards Recognition Can Create New Touring Opportunities

An Americana award is a game-changer, but how does it affect an artist's touring revenue? Here’s a breakdown of the financial impact.

VMAs most outrageous moments of all time

VMAs most outrageous moments of all time

From Britney Spears and Madonna's kiss to Lady Gaga's meat dress, it's time to relive the most shocking moments from MTV Video Music Awards past.

Artists Often Misidentified as One-Hit Wonders Due to Public Perception and Media Curation

Artists Often Misidentified as One-Hit Wonders Due to Public Perception and Media Curation

Artists Often Misidentified as One-Hit Wonders Due to Public Perception and Media Curation

On This Day: Sugar, Sugar Ruled the Charts With a Fictional Band

On This Day: Sugar, Sugar Ruled the Charts With a Fictional Band

The creation and subsequent promotion of The Archies' hit song "Sugar, Sugar" involved a unique blend of studio talent, strategic songwriting, and ...