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How Early Reviews Can Shape Attention Around a Streaming Premiere

How Early Reviews Can Shape Attention Around a Streaming Premiere

Explore how critical reviews, audience scores, and platform algorithms truly impact the success or failure of a new streaming show during its opening weekend.
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How Networks and Streamers Market Major Fall TV Premieres

How Networks and Streamers Market Major Fall TV Premieres

Ever wonder how a new series becomes the show everyone is talking about? Here’s a look at the strategy behind a fall TV premiere campaign.
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How One Memorable Trailer Moment Can Give a New Series Its Marketing Hook

How One Memorable Trailer Moment Can Give a New Series Its Marketing Hook

In a sea of new shows, a series' success can hinge on a single trailer moment. We explore the types of scenes that define a marketing campaign.
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Why a Great TV Pilot Is Only the Beginning of a Successful Series

Why a Great TV Pilot Is Only the Beginning of a Successful Series

A killer pilot episode isn't enough to guarantee a TV show's success. Here’s what separates a one-hit wonder from a season-long obsession.
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Five Trailer Editing Techniques Used to Sell New TV Series

Five Trailer Editing Techniques Used to Sell New TV Series

Ever feel like a TV trailer is playing tricks on you? Here’s a look at the editing magic used to make September's new shows look irresistible.
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How Showrunners Use Cold Opens to Hook Viewers in a TV Premiere

How Showrunners Use Cold Opens to Hook Viewers in a TV Premiere

Explore the art and science behind the TV cold open, the critical first minutes showrunners use to hook audiences during competitive fall premieres.
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Why Test Audiences Still Matter When Studios Evaluate TV Pilots

Why Test Audiences Still Matter When Studios Evaluate TV Pilots

In an era of streaming data, discover why Hollywood studios still rely on old-school test audiences to refine their biggest and most expensive shows.
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How the Lead-In Strategy Shaped Fall TV Success Before Streaming

How the Lead-In Strategy Shaped Fall TV Success Before Streaming

Explore the history of the TV lead-in, the powerful programming strategy that created hits and defined an era of appointment viewing.
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How Binge Drops and Weekly Rollouts Shape a September TV Launch Differently

How Binge Drops and Weekly Rollouts Shape a September TV Launch Differently

In the crowded fall TV season, does a full-season binge drop or a traditional weekly rollout give a new show the best chance to succeed?
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Why Prestige TV Keeps Drawing Talent From the Movie Industry

Why Prestige TV Keeps Drawing Talent From the Movie Industry

An analysis of why A-list actors and directors are increasingly choosing prestige television series over traditional Hollywood films.
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How a TV Premiere Can End With a Cliffhanger That Keeps Viewers Watching

How a TV Premiere Can End With a Cliffhanger That Keeps Viewers Watching

Exploring the science, business, and storytelling craft behind why so many fall TV premieres end with a heart-stopping cliffhanger.
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How Late-Night Interviews Help Promote New Fall TV Shows

How Late-Night Interviews Help Promote New Fall TV Shows

Ever wonder why stars of new TV shows are all over late-night in the fall? It's a calculated strategy designed to win the battle for your attention.