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How TikTok Changed the Way New TV Series Market Themselves

How TikTok Changed the Way New TV Series Market Themselves

Discover how TikTok's algorithm-driven, meme-centric culture has forced television networks to abandon old marketing playbooks for new fall series.
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Why Prestige TV Keeps Drawing Talent From the Movie Industry

Why Prestige TV Keeps Drawing Talent From the Movie Industry

An analysis of why A-list actors and directors are increasingly choosing prestige television series over traditional Hollywood films.
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How Late-Night Interviews Help Promote New Fall TV Shows

How Late-Night Interviews Help Promote New Fall TV Shows

Ever wonder why stars of new TV shows are all over late-night in the fall? It's a calculated strategy designed to win the battle for your attention.
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How Big TV Launches Have Adopted Blockbuster-Style Marketing

How Big TV Launches Have Adopted Blockbuster-Style Marketing

Ever notice how TV show trailers look like epic movie previews? Here’s why networks are using blockbuster marketing tactics to launch new series.
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How One Memorable Trailer Moment Can Give a New Series Its Marketing Hook

How One Memorable Trailer Moment Can Give a New Series Its Marketing Hook

In a sea of new shows, a series' success can hinge on a single trailer moment. We explore the types of scenes that define a marketing campaign.
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How Prestige TV Premieres Became Elaborate Marketing Events

How Prestige TV Premieres Became Elaborate Marketing Events

A look inside the high-stakes world of television premiere parties, where immersive experiences and strategic buzz are big business.
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How Amy Poehler Became an Influential Producer and Mentor in Modern Comedy

How Amy Poehler Became an Influential Producer and Mentor in Modern Comedy

A look into the pressures of modern comedy writing and how a powerful creative vision like Amy Poehler's can create friction in Hollywood writers' rooms.
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Why TV Pilots Have to Build So Much of Their World So Quickly

Why TV Pilots Have to Build So Much of Their World So Quickly

Ever wonder why the first episode of a new show feels so dense? Here’s a look at the high-stakes balancing act of building a TV pilot that sells.
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Why Star Casting Is Such a Visible Part of Apple TV’s Prestige Strategy

Why Star Casting Is Such a Visible Part of Apple TV’s Prestige Strategy

An analysis of how Apple TV+ leverages A-list celebrity casting as a core business strategy to create prestige and break through in a saturated market.
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Why September Can Be a Crowded Month for Streaming Premieres

Why September Can Be a Crowded Month for Streaming Premieres

Why do so many big shows premiere in September? A look at the annual traffic jam that pits streamers against broadcast TV, the NFL, and each other.
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Selena Gomez's Role in 'Only Murders In The Building' Revitalizes Career and Redefines Hollywood Legacy

Selena Gomez's Role in 'Only Murders In The Building' Revitalizes Career and Redefines Hollywood Legacy

Selena Gomez's Role in 'Only Murders In The Building' Revitalizes Career and Redefines Hollywood Legacy
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Colman Domingo Addresses 'Euphoria' Set Environment Rumors

Colman Domingo Addresses 'Euphoria' Set Environment Rumors

Colman Domingo Addresses 'Euphoria' Set Environment Rumors