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How Against-Type Casting Can Reframe An Entire TV Premise
A single, unexpected casting decision can transform a television show before it even airs, altering its tone, audience, and narrative potential.
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Why Familiar TV Formats and Reboots Keep Returning
An exploration of the economic and psychological reasons why TV networks and streaming services rely so heavily on reboots and familiar shows each fall.
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How Fall TV Preview Culture Helped Turn Premiere Week Into An American Entertainment Ritual
A look at how fall TV premiere week grew from a marketing schedule into a national cultural ritual, shaped by magazines, TV specials, and the internet.
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Classic 'Breaking Bad' Episode to Screen in U.S. Cinemas for One Night Only on 'Breaking Bad Day'
Classic 'Breaking Bad' Episode to Screen in U.S. Cinemas for One Night Only on 'Breaking Bad Day'
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It’s Fine to Wait on a Buzzy Fall TV Show Until Its Renewal Picture Gets Clearer
Learn why patience is a virtue in the age of streaming and why waiting for a full season order can save you from television heartbreak.
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When a Fall TV Comedy Is Sold as “Edgy,” Look Closely at Who the Joke Actually Targets
When a new comedy is marketed as "edgy," it's worth asking whether it's truly challenging power or just making fun of the powerless.
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What Shondaland’s Ensemble Storytelling Can Teach Us About Reading a Fall TV Slate
Overwhelmed by the fall TV season? Shonda Rhimes' playbook for creating hit ensemble shows offers a powerful guide for sorting the keepers from the flops.
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The Comfort-Viewing DNA of Classic Fall TV Procedurals
An exploration of why formulaic crime dramas like 'Law & Order' and 'CSI' have become the ultimate comfort food for television viewers.
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Fall TV’s Paradox: More Platforms Can Mean Fewer Truly Shared Hits
With endless streaming options, why does it feel like there are fewer blockbuster shows everyone is talking about? We explore the paradox of modern TV.
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How Fall TV Preview Writers Create Interest Without Spoiling Early Episodes
A look at the craft of writing a compelling fall TV preview, where editors must generate excitement for a new show without ruining the pilot.
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Why a TV Pilot Can Be the Least Representative Episode of a New Series
A pilot episode is designed to sell a series, which often means the first episode you see is very different from what the show actually becomes.
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What Rotten Tomatoes, IMDb, and Social Chatter Each Tell You During a TV Launch
Explaining why savvy TV fans use Rotten Tomatoes, IMDb, and social media for distinct purposes when deciding what new shows to watch.
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