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Why Some Streaming Services Choose Thursday for New Episodes

Why Some Streaming Services Choose Thursday for New Episodes

Ever wonder why your favorite new shows drop on Thursdays? It's not a coincidence. It's a calculated business strategy in the streaming wars.
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Why Star Casting Is Such a Visible Part of Apple TV’s Prestige Strategy

Why Star Casting Is Such a Visible Part of Apple TV’s Prestige Strategy

An analysis of how Apple TV+ leverages A-list celebrity casting as a core business strategy to create prestige and break through in a saturated market.
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How Release Schedules Can Support Streaming Subscriber Retention

How Release Schedules Can Support Streaming Subscriber Retention

Discover why the fall TV season isn't about nostalgia anymore, but a calculated business strategy for streaming services to combat subscriber churn.
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How Big TV Launches Have Adopted Blockbuster-Style Marketing

How Big TV Launches Have Adopted Blockbuster-Style Marketing

Ever notice how TV show trailers look like epic movie previews? Here’s why networks are using blockbuster marketing tactics to launch new series.
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Disney+ Updates Subscriber Agreement to Allow Ads on All Plans

Disney+ Updates Subscriber Agreement to Allow Ads on All Plans

Disney+ Updates Subscriber Agreement to Allow Ads on All Plans
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Why Weekly TV Still Chases the Watercooler Moment

Why Weekly TV Still Chases the Watercooler Moment

In a world of on-demand streaming, the chase for a collective, buzzy TV experience is more intense and strategic than ever. Here's why.
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Disney Increases Prices for Disney+ and Hulu Streaming Plans

Disney Increases Prices for Disney+ and Hulu Streaming Plans

Disney Increases Prices for Disney+ and Hulu Streaming Plans
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How Late-Night Interviews Help Promote New Fall TV Shows

How Late-Night Interviews Help Promote New Fall TV Shows

Ever wonder why stars of new TV shows are all over late-night in the fall? It's a calculated strategy designed to win the battle for your attention.
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Paramount+ Announces Half-Off Annual Subscription Deal for New Subscribers

Paramount+ Announces Half-Off Annual Subscription Deal for New Subscribers

Paramount+ Announces Half-Off Annual Subscription Deal for New Subscribers
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How Binge Drops and Weekly Rollouts Shape a September TV Launch Differently

How Binge Drops and Weekly Rollouts Shape a September TV Launch Differently

In the crowded fall TV season, does a full-season binge drop or a traditional weekly rollout give a new show the best chance to succeed?
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Why Entertainment Marketers Still Use Subway Ads for Major Premieres

Why Entertainment Marketers Still Use Subway Ads for Major Premieres

In an era of digital saturation, discover why physical subway ads are a surprisingly powerful tool for launching September's biggest entertainment premieres.
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Why Teaser Trailers Hide More Than They Reveal About New Series

Why Teaser Trailers Hide More Than They Reveal About New Series

A look into the marketing strategy and psychology of modern TV teasers, which are designed to build hype by being intentionally vague and mysterious.