Brand USA Launches 'More to Love' Campaign to Attract World Cup Fans for Future Visits
Brand USA has initiated a new social media campaign titled 'More to Love' aimed at converting international football fans into repeat visitors to the United States. This follows the conclusion of the FIFA World Cup, where Spain triumphed over Argentina. The campaign, featuring videos set to 'Take Me Home, Country Roads,' highlights America's diverse landscapes and attractions beyond the World Cup host cities. Brand USA President and CEO Fred Dixon emphasized the World Cup as a unique opportunity to showcase the country's diversity and hospitality. Data from Brand USA's AI-powered trip-planning hub indicated that many fans were interested in extending their stay, with road trips and national park visits being particularly popular.