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How Fragmented Viewing Is Pushing Fall TV Toward Sharper Audience Targeting

How Fragmented Viewing Is Pushing Fall TV Toward Sharper Audience Targeting

Broadcast networks are abandoning the old 'four-quadrant' strategy for hyper-targeted fall shows. Here's why and what it means for viewers.
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Why Streamers Still Use Broadcast TV to Introduce Their Shows to New Audiences

Why Streamers Still Use Broadcast TV to Introduce Their Shows to New Audiences

In an era of endless streaming choice, networks are reviving a classic broadcast strategy to make their new shows feel like major events.
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How Boomer and Gen Z Viewing Habits Create Different TV Defaults

How Boomer and Gen Z Viewing Habits Create Different TV Defaults

As the fall TV season arrives, a generational clash is redefining media: Boomers' loyalty to networks versus Gen Z's loyalty to apps like TikTok and YouTube.
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A Fall TV Preview Framework for Picking the Right Platform, Genre, and Commitment Level

A Fall TV Preview Framework for Picking the Right Platform, Genre, and Commitment Level

Feeling overwhelmed by the fall TV schedule? Here’s a simple three-step framework for choosing the right shows and streaming services for you.
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How Streaming Changed The Way Americans Plan Their Fall TV Nights

How Streaming Changed The Way Americans Plan Their Fall TV Nights

The ritual of appointment TV is gone. Explore how streaming services dismantled the fall TV season and created a new world of personal premieres.
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Fall TV’s Paradox: More Platforms Can Mean Fewer Truly Shared Hits

Fall TV’s Paradox: More Platforms Can Mean Fewer Truly Shared Hits

With endless streaming options, why does it feel like there are fewer blockbuster shows everyone is talking about? We explore the paradox of modern TV.
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How Fall TV Preview Coverage Can Shape Early Conversation Around New Shows

How Fall TV Preview Coverage Can Shape Early Conversation Around New Shows

An inside look at how critics, social media, and the hype machine work together to decide which new TV shows will dominate the public imagination.
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YouTube's Emmy Campaign for 'SubwayTakes' Highlights Creator Economy's Push for Mainstream Recognition

YouTube's Emmy Campaign for 'SubwayTakes' Highlights Creator Economy's Push for Mainstream Recognition

YouTube's Emmy Campaign for 'SubwayTakes' Highlights Creator Economy's Push for Mainstream Recognition
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Why Fall TV Preview Season Exists at All: The Business Logic Behind the Tradition

Why Fall TV Preview Season Exists at All: The Business Logic Behind the Tradition

Ever wonder why TV networks still push a "fall season" in the age of streaming? Here's the business and advertising logic behind the enduring tradition.
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Peacock Adapts 'Dungeon Crawler Carl' with Eric Heisserer and Chris Yost as Showrunners

Peacock Adapts 'Dungeon Crawler Carl' with Eric Heisserer and Chris Yost as Showrunners

Peacock Adapts 'Dungeon Crawler Carl' with Eric Heisserer and Chris Yost as Showrunners
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A Simple Way to Narrow a Crowded Fall TV Slate: Follow the Showrunner

A Simple Way to Narrow a Crowded Fall TV Slate: Follow the Showrunner

Feeling overwhelmed by the fall TV schedule? Learn the single best trick critics use to find the best new shows and cut through the clutter.
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From 'Mother Mary' to 'Passenger,' 10 movies to stream right now

From 'Mother Mary' to 'Passenger,' 10 movies to stream right now

Need a good movie? Watch these 10 at home now, including "Mother Mary" and "Passenger." All are free on your streaming services.