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How Studios Measure Whether Online Franchise Hype Will Become Ticket Sales

How Studios Measure Whether Online Franchise Hype Will Become Ticket Sales

Discover the methods and metrics studios use to predict if social media buzz and online excitement for a movie will actually translate into box office success.
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The Fan Expectations That Shape How Book Adaptations Are Received

The Fan Expectations That Shape How Book Adaptations Are Received

Exploring the high-stakes world of book-to-screen adaptations and the powerful fan expectations that can determine a new project's ultimate fate.
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Why Shareable Moments Have Become a Bigger Part of Fall Movie Marketing

Why Shareable Moments Have Become a Bigger Part of Fall Movie Marketing

Film studios are no longer just selling a movie; they're engineering shareable, meme-able moments designed to go viral on social media.
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How Word of Mouth Changes the Financial Ceiling for Fall Movies

How Word of Mouth Changes the Financial Ceiling for Fall Movies

Discover how audience buzz, social media, and modern word of mouth can make or break the financial success of fall's biggest films.
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What Helps a Fall Movie Hold Audiences Through Its Second Weekend

What Helps a Fall Movie Hold Audiences Through Its Second Weekend

In the crowded fall movie season, a strong opening isn't enough. Here’s what it takes for a film to avoid a massive box office drop in week two.
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Chris Rock Seeks 'Madagascar' Sequel to Recoup Post-Divorce Finances

Chris Rock Seeks 'Madagascar' Sequel to Recoup Post-Divorce Finances

Chris Rock Seeks 'Madagascar' Sequel to Recoup Post-Divorce Finances
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Cameron Diaz's Controversial MTV Movie Awards Kiss Resurfaces, Sparking Debate on Consent

Cameron Diaz's Controversial MTV Movie Awards Kiss Resurfaces, Sparking Debate on Consent

Cameron Diaz's Controversial MTV Movie Awards Kiss Resurfaces, Sparking Debate on Consent
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Katherine Heigl's 'Difficult' Label in Hollywood Examined Amidst Past Criticisms of 'Knocked Up' and 'Grey's Anatomy'

Katherine Heigl's 'Difficult' Label in Hollywood Examined Amidst Past Criticisms of 'Knocked Up' and 'Grey's Anatomy'

Katherine Heigl's 'Difficult' Label in Hollywood Examined Amidst Past Criticisms of 'Knocked Up' and 'Grey's Anatomy'
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'Better Call Saul' Bob Odenkirk steps into LA mayor race through ad

'Better Call Saul' Bob Odenkirk steps into LA mayor race through ad

The ad for Nithya Raman, the city councilmember running against Mayor Karen Bass, focused on potholes, safety and Hollywood.
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Daily Wire Producer Dallas Sonnier Casts Jonathan Majors in New Film, Declares Himself 'Patron Saint of Cancelled Actors'

Daily Wire Producer Dallas Sonnier Casts Jonathan Majors in New Film, Declares Himself 'Patron Saint of Cancelled Actors'

Daily Wire Producer Dallas Sonnier Casts Jonathan Majors in New Film, Declares Himself 'Patron Saint of Cancelled Actors'
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How Fall Sequels Can Build an Identity Beyond Blockbuster Spectacle

How Fall Sequels Can Build an Identity Beyond Blockbuster Spectacle

As the blockbuster season ends, fall sequels face a unique challenge. Here’s how they can stand out and succeed on their own terms.
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Catherine Zeta-Jones Criticizes 'Nepo Baby' Label for Children in Hollywood

Catherine Zeta-Jones Criticizes 'Nepo Baby' Label for Children in Hollywood

Catherine Zeta-Jones Criticizes 'Nepo Baby' Label for Children in Hollywood