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Why Fan-Voted Awards Change the Campaigning Playbook for Artists

Why Fan-Voted Awards Change the Campaigning Playbook for Artists

Fan-voted awards have become more than just popularity contests; they are now a crucial part of an artist's strategic playbook for growth.
VarietyVariety
Taylor Swift to Be Honored at 2026 MTV VMAs With Inaugural Artist-Director Award

Taylor Swift to Be Honored at 2026 MTV VMAs With Inaugural Artist-Director Award

Taylor Swift has been pegged to receive a key award at Sunday night’s MTV Video Music Awards. CBS and MTV announced Monday morning that Swift will be the recipient of the inaugural MTV VMA Artist Director Honors, a newly minted award set to go to artists who direct some or all of their own music […]
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What a VMA Performance Can Do That a Music Video Launch Cannot

What a VMA Performance Can Do That a Music Video Launch Cannot

A VMA performance creates a singular, high-stakes cultural moment that a polished music video, dropped into a crowded feed, can rarely match.
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How the VMAs Build Unpredictability Into a Highly Planned Live Show

How the VMAs Build Unpredictability Into a Highly Planned Live Show

Discover the production secrets that turn MTV's Video Music Awards into must-see TV by embracing, and even manufacturing, unscripted chaos.
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Why Social Engagement Adds Context That VMA TV Ratings Cannot Capture

Why Social Engagement Adds Context That VMA TV Ratings Cannot Capture

For a cultural event like the VMAs, TV ratings are only a small part of the story. Here's why social media engagement is the far more valuable metric.
USA TodayUSA Today
Taylor Swift to receive first-of-its-kind honor at 2026 VMAs

Taylor Swift to receive first-of-its-kind honor at 2026 VMAs

The singer enters the Sept. 27 ceremony with a record 30 competitive wins, and nominations for video and artist of the year.
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How Artists Build a VMA Medley Without Making It Feel Like a Greatest-Hits Reel

How Artists Build a VMA Medley Without Making It Feel Like a Greatest-Hits Reel

Discover the artistic strategy behind the MTV VMAs' most iconic medleys and how performers turn a career retrospective into must-see television.
USA TodayUSA Today
A countdown appeared on Taylor Swift's website. Here's what we know.

A countdown appeared on Taylor Swift's website. Here's what we know.

A burgundy curtain has taken over the singer's website one day after another unexplained change had Swifties searching for clues.
Rolling StoneRolling Stone
Taylor Swift Announces New Single ‘Patient Zero’

Taylor Swift Announces New Single ‘Patient Zero’

"I've been impatiently waiting to tell you that my brand new single 'Patient Zero' will be out on September 25 (!!!!!!!!!!!!)," the superstar wrote on her social media accounts
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How VMA Set Design Turns Brand Identity Into Broadcast Storytelling

How VMA Set Design Turns Brand Identity Into Broadcast Storytelling

A look at how the epic stages of the MTV VMAs are more than just spectacle, serving as a crucial tool for artists to tell their stories.
USA TodayUSA Today
VMAs most outrageous moments of all time

VMAs most outrageous moments of all time

From Britney Spears and Madonna's kiss to Lady Gaga's meat dress, it's time to relive the most shocking moments from MTV Video Music Awards past.
AP NewsAP News
Taylor Swift announces new song 'Patient Zero,' her first since her wedding

Taylor Swift announces new song 'Patient Zero,' her first since her wedding

Taylor Swift has announced a new song, “Patient Zero,” her first since her starry wedding this summer