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Why More Podcast Hosts Are Considering Video
For years, podcasting was an audio-first medium. Now, with platforms like YouTube and Spotify prioritizing video, here’s why that's changing.
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How iHeartMedia Is Embracing Video While Keeping Podcasting Audio-First
An analysis of how the iHeartPodcast Awards balances the growing demand for video content while striving to maintain the audio-first soul of podcasting.
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How Generational Listening Preferences Are Broadening the Sound of Popular Podcasts
A generational shift is changing what makes a podcast 'award-worthy,' moving from polished narratives to raw, personality-driven conversations.
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How Short-Form Video Is Changing Podcast Discovery—and Expanding Awards Visibility
Discover how viral clips on platforms like TikTok and Instagram Reels are revolutionizing podcast discovery and influencing what the industry considers award-worthy.
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Why YouTube Has Complicated the Definition of a Modern Podcast
The line between a podcast and a YouTube show has blurred. Here’s how the video giant fundamentally changed what we think of as a podcast.
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How Video Is Complicating the Definition of a Modern Podcast
The podcasting world is divided over the rise of video, a debate that questions the medium's identity, its future, and how success is defined.
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Why Audio-Only Podcasts Still Have a Strong Case in the Video Podcast Boom
Even as video podcasts dominate platforms, audio-only formats retain unique advantages in intimacy, convenience, and accessibility for modern listeners.
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How a Viral Podcast Clip Differs From a Strong Full-Length Episode
Explaining the key differences between a podcast clip engineered for virality and a full episode crafted to win prestigious industry awards.
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How Podcast Branding Became a Cross-Platform Entertainment Discipline
Explore how successful podcasts evolved from simple audio shows into complex, cross-platform media brands with video, merch, and live events.
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How the iHeartPodcast Awards Continue to Spotlight Audio Craft in the Video Era
In a media world obsessed with video, awards celebrating the craft of audio may be essential for preserving the unique identity of podcasting.
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How Genre Hopping Can Make the iHeartPodcast Awards More Fun for Curious Listeners
Tired of the same old podcasts? Exploring different genres can transform how you experience podcast awards, turning it into a journey of discovery.
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How The Ambies Reflect Podcasting’s Growing Star System
Once a DIY medium, podcasting now has its own glamorous awards show, The Ambies, signaling the rise of a unique and powerful new celebrity class.
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