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How One Live Performance Can Send You Back Into an Artist’s Entire Catalog
A single great concert or viral live clip can create a powerful halo effect, driving fans deep into an artist's back catalog. Here's how it works.
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How Video Content Helps Artists Build a Distinct Visual Identity Across Platforms
In a crowded digital landscape, video content has become essential for artists to build a unique visual brand that connects with fans.
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Why More Podcast Hosts Are Considering Video
For years, podcasting was an audio-first medium. Now, with platforms like YouTube and Spotify prioritizing video, here’s why that's changing.
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How Short-Form Video Is Changing Podcast Discovery—and Expanding Awards Visibility
Discover how viral clips on platforms like TikTok and Instagram Reels are revolutionizing podcast discovery and influencing what the industry considers award-worthy.
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How iHeartMedia Is Embracing Video While Keeping Podcasting Audio-First
An analysis of how the iHeartPodcast Awards balances the growing demand for video content while striving to maintain the audio-first soul of podcasting.
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How Generational Listening Preferences Are Broadening the Sound of Popular Podcasts
A generational shift is changing what makes a podcast 'award-worthy,' moving from polished narratives to raw, personality-driven conversations.
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Why Audio-Only Podcasts Still Have a Strong Case in the Video Podcast Boom
Even as video podcasts dominate platforms, audio-only formats retain unique advantages in intimacy, convenience, and accessibility for modern listeners.
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How Video Is Complicating the Definition of a Modern Podcast
The podcasting world is divided over the rise of video, a debate that questions the medium's identity, its future, and how success is defined.
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Why YouTube Has Complicated the Definition of a Modern Podcast
The line between a podcast and a YouTube show has blurred. Here’s how the video giant fundamentally changed what we think of as a podcast.
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How The Ambies Reflect Podcasting’s Growing Star System
Once a DIY medium, podcasting now has its own glamorous awards show, The Ambies, signaling the rise of a unique and powerful new celebrity class.
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How Fan Voting Is Changing the Language of Podcast Awards Culture
Podcast awards once mirrored traditional media, but a new generation of listeners has rewritten the rules. Here’s how fan communities and authenticity culture changed everything.
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How Genre Hopping Can Make the iHeartPodcast Awards More Fun for Curious Listeners
Tired of the same old podcasts? Exploring different genres can transform how you experience podcast awards, turning it into a journey of discovery.
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