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The Dua Lipa Vacation Aesthetic That Swim Brands Keep Chasing

The Dua Lipa Vacation Aesthetic That Swim Brands Keep Chasing

From crochet bikinis to Y2K details, we break down Dua Lipa's influential vacation style and explain why swim brands are racing to capture it.
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Why Zippers, Seams, and Panels Are Taking Over Swim Runways

Why Zippers, Seams, and Panels Are Taking Over Swim Runways

Swimwear is getting an architectural makeover. We explore why zippers, seams, and panels are replacing string bikinis on the runway and what it means.
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Miami Swim Week's Quietest Luxury Move Is All About Matte Hardware

Miami Swim Week's Quietest Luxury Move Is All About Matte Hardware

At Miami Swim Week, a subtle shift towards matte hardware on swimwear signals a bigger trend: the rise of understated, quiet luxury at the beach.
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The One Cover-Up Silhouette That Makes a Bikini Feel Like a Full Look

The One Cover-Up Silhouette That Makes a Bikini Feel Like a Full Look

Discover the single most versatile cover-up that transforms your swimwear into a complete, stylish outfit for any beach or poolside occasion.
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Why Chocolate Brown Became a Surprisingly Strong Swimwear Neutral

Why Chocolate Brown Became a Surprisingly Strong Swimwear Neutral

Once overlooked, chocolate brown is now a go-to swimwear neutral. We explore the mix of nostalgia, sophistication, and versatility behind the trend.
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The Bella Hadid Vintage Swim Codes Designers Keep Referencing

The Bella Hadid Vintage Swim Codes Designers Keep Referencing

An essential guide to Bella Hadid's iconic vintage swimwear looks and the key aesthetic codes that modern designers are channeling today.
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The Kaftan's Quiet Comeback at Miami Swim Week

The Kaftan's Quiet Comeback at Miami Swim Week

Miami Swim Week saw the return of an elegant classic. Here's why the kaftan is making a sophisticated comeback beyond the beach.
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The Micro Trend Turning Bikini Straps Into Jewelry

The Micro Trend Turning Bikini Straps Into Jewelry

From delicate chains to crystal-embellished ties, discover the micro trend that's blurring the line between swimwear and jewelry this summer.
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The Swimwear Color Story Buyers Read Like a Trend Forecast

The Swimwear Color Story Buyers Read Like a Trend Forecast

Ever wonder why every swimsuit seems to be the same color? Learn how fashion buyers use swimwear colors as a powerful trend forecast.
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The One Bikini Top Shape Buyers Keep Tracking at Miami Swim Week

The One Bikini Top Shape Buyers Keep Tracking at Miami Swim Week

At Miami Swim Week, one bikini top silhouette stood out. Here's why the structured underwire top is the style buyers are betting on this season.
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The Miami Swim Week Styling Trick That Makes Minimal Bikinis Feel Editorial

The Miami Swim Week Styling Trick That Makes Minimal Bikinis Feel Editorial

Discover the Miami Swim Week styling secret that uses a single accessory to turn a simple, minimal bikini into a high-fashion, editorial statement.
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Why Crochet Swimwear Keeps Surviving the Practicality Conversation

Why Crochet Swimwear Keeps Surviving the Practicality Conversation

Crochet swimwear seems wildly impractical, yet it remains a summer staple. Here’s why the aesthetic appeal of this trend always wins the argument.