Macy's Iconic Red Shopping Bag Billboard Removed from Herald Square
The iconic Macy's red shopping bag billboard, a fixture at the Herald Square store in New York City for over 30 years, has been removed. The sign, shaped like a red shopping bag with white tissue paper, concealed a smaller building on the corner of West 34th Street and Broadway. Its removal has revealed the long-hidden structure, sparking nostalgia and curiosity about future plans for the space. The billboard's removal is part of broader updates by the billboard owner to modernize the area, with Macy's hinting at future branding efforts that will reflect the store's heritage and future.