New York Lawmakers Pass Bill to Ban 'Surveillance Pricing', Digital Price Tags Remain
New York lawmakers have passed a bill aimed at prohibiting businesses from using personal data to set individualized prices, a practice known as 'surveillance pricing'. This legislative move is intended to protect consumers from being charged different prices based on their personal information. However, the state Assembly did not vote on a related proposal to ban electronic price tags in grocery stores and pharmacies, which labor unions argue could lead to price hikes and job reductions. The bill, which passed the Legislature before the end of their annual session, now awaits the decision of Governor Kathy Hochul, who has until the end of the year to sign or veto it. The legislation includes provisions to protect loyalty programs, allowing discounts based on past purchase history without using other personal data. The bill has faced opposition from business groups and grocery stores, which argue that it could complicate customer loyalty programs and lead to price increases. 
