India Currents Editor Discusses Audience Engagement and Impact Measurement for Diaspora Journalism
Prachi Singh, Audience Engagement Editor at India Currents, a publication serving the Indian and South Asian diaspora in the U.S., discussed the publication's approach to understanding and measuring its usefulness to readers. India Currents focuses on helping immigrants navigate life in the U.S., covering topics relevant to students, H-1B visa holders, H-4 spouses, and the 'sandwich generation' caring for both children and aging parents. The publication also caters to second and third-generation Indian Americans. Singh highlighted that 'pain points' identified through community conversations, rather than traditional surveys, are crucial for determining content. She shared an example of a domestic abuse survivor finding resources and community through India Currents, illustrating the publication's impact beyond standard metrics.
