NYC Council Proposes Ban on Dynamic and Surveillance Pricing to Protect Consumers
The New York City Council is considering two new bills aimed at prohibiting 'dynamic pricing' and 'surveillance pricing' practices. These pricing strategies, often used by online retailers and grocery stores, involve adjusting prices based on algorithms that consider factors like consumer data and demand trends. Council Speaker Julie Menin and Majority Leader Shaun Abreu introduced the legislation, which seeks to prevent businesses from using personal data to set different prices for different customers. The proposed laws would make New York the first city in the U.S. to take such a stand against these pricing tactics, which have been criticized for exploiting consumers during an affordability crisis. 
