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Inside the FIFA World Cup 2026: How Brands and Celebs Celebrated Soccer’s Big U.S. Invasion

Inside the FIFA World Cup 2026: How Brands and Celebs Celebrated Soccer’s Big U.S. Invasion

From seeing stars at SoFi Stadium to sampling the tournament's official drink sponsor, here's a look at how brands activated for the tournament
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What made the 2026 FIFA World Cup so special?

What made the 2026 FIFA World Cup so special?

Whether you call it football or soccer, in the past month we all spoke in one language and that is the FIFA World Cup.
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Three Spain stars feature as FIFA reveal World Cup Dream XI

Three Spain stars feature as FIFA reveal World Cup Dream XI

An interesting selection…
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Mbappé becomes first two-time Golden Boot winner after Messi is blanked in the World Cup final

Mbappé becomes first two-time Golden Boot winner after Messi is blanked in the World Cup final

Kylian Mbappé is now the first owner of Golden Boots
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Lionel Messi, Pau Cubarsi and The 10 Best Players of World Cup 2026

Lionel Messi, Pau Cubarsi and The 10 Best Players of World Cup 2026

These names shone brighter than the rest in the tournament
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Mbappé wins another Golden Boot, and Spain's Rodri gets Golden Ball with World Cup title

Mbappé wins another Golden Boot, and Spain's Rodri gets Golden Ball with World Cup title

Kylian Mbappé kept the Golden Boot award and Spain wouldn’t let Lionel Messi get anything else
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Kylian Mbappe Secures Second World Cup Golden Boot as Spain Triumphs Over Argentina

Kylian Mbappe Secures Second World Cup Golden Boot as Spain Triumphs Over Argentina

Kylian Mbappe Secures Second World Cup Golden Boot as Spain Triumphs Over Argentina
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Spain and Argentina Set to Face Off in 2026 World Cup Final

Spain and Argentina Set to Face Off in 2026 World Cup Final

Spain and Argentina Set to Face Off in 2026 World Cup Final
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Kylian Mbappé Secures Second Golden Boot at 2026 World Cup, Sets New Scoring Record

Kylian Mbappé Secures Second Golden Boot at 2026 World Cup, Sets New Scoring Record

Kylian Mbappé Secures Second Golden Boot at 2026 World Cup, Sets New Scoring Record
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They sing, they stomp, they dance. World Cup fans from Argentina, Spain spent cash at the final

They sing, they stomp, they dance. World Cup fans from Argentina, Spain spent cash at the final

Tom Cruise tried to give a speech at the World Cup about soccer being a global unifier, but fans drown him out with cheers and drums
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Kylian Mbappe Secures Second Consecutive World Cup Golden Boot with Record Performance

Kylian Mbappe Secures Second Consecutive World Cup Golden Boot with Record Performance

Kylian Mbappe Secures Second Consecutive World Cup Golden Boot with Record Performance
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FIFA World Cup awards: Who should have won?

FIFA World Cup awards: Who should have won?

We discuss the World Cup awards and whether the right players received them.