U.S. Congress Considers NO FAKES Act to Combat Unauthorized Digital Likeness Use
The U.S. Congress is currently deliberating the NO FAKES Act, proposed legislation aimed at establishing a federal right for individuals over their digital likeness. This bill seeks to protect individuals from the unauthorized use of their images, voices, and personalities in AI-generated content, including deepfakes. The proposed law would grant this right to all individuals, whether they died before or after its enactment, with the right passing to their estates or heirs after death. It also includes a mechanism for the removal of unauthorized content upon notice. This legislative effort follows a 2024 recommendation from the Copyright Office, which highlighted the inadequacy and inconsistency of existing laws in addressing the growing issue of digital likeness exploitation. The bill remains under deliberation as of mid-2026, indicating a persistent legislative gap in the world's largest digital market concerning these emerging technologies. The push for such legislation comes amidst increasing concerns ...
