University of Southern California Seeks Director of Marketing for Alumni Association to Enhance Engagement
The University of Southern California (USC) is actively seeking a Director of Marketing for its Alumni Association. This strategic role aims to lead marketing operations and strategy to engage and inspire USC's diverse global alumni community. The Director will be responsible for developing integrated, audience-centered approaches to increase awareness and participation in alumni programs, events, and opportunities. Key responsibilities include leading day-to-day marketing operations, developing short- and long-range strategies aligned with Alumni Association priorities, and partnering with leadership to establish marketing goals and identify target audiences. The position also involves supervising and developing staff, planning and executing integrated marketing initiatives across various channels, and overseeing the development and distribution of marketing materials while ensuring brand alignment. The role emphasizes leveraging emerging technologies, including AI-enabled tools, to enhance marketing stra...
