Beijing's May Day Holiday Sees Surge in Tourists Embracing Local Culture
During the May Day holiday in Beijing, China, a significant number of international tourists are opting for immersive cultural experiences rather than traditional sightseeing. Visitors are engaging in activities such as visiting 24-hour bathhouses, trying traditional Chinese medicine treatments, and enjoying late-night hotpot in urban spas. This trend reflects a shift towards experiencing everyday Chinese life, which has become a major attraction for foreign tourists. The National Immigration Administration reported a surge in cross-border travel, with inbound and outbound passenger flows expected to average 2.25 million, peaking at over 2.4 million in a single day. Beijing has already recorded over 2.28 million foreign entries and exits this year, marking a 34% increase year-on-year. This growth is attributed to facilitation policies like expanded visa-free access and optimized duty-free schemes. 
