Deepfake Phishing: A Growing Cybersecurity Threat
Deepfake phishing is emerging as a sophisticated cyberattack method that combines traditional social engineering techniques with AI-generated synthetic media. This form of phishing mimics trusted individuals, such as CEOs or family members, using lifelike voice recordings or live video streaming to deceive victims into providing sensitive data or approving fraudulent transactions. The attack circumvents standard security training focused on text-based anomalies, making it a significant threat. Cybercriminals use publicly available or leaked audio, video, and social media material to train AI models on a target's voice and visual characteristics, creating hyper-realistic deepfakes. The attack involves data harvesting, synthetic asset generation, pretext creation, multimodal execution, and exploitation, leading to significant financial and data losses. 
