Zefr Utilizes AI to Enhance Brand Safety in Digital Spaces
At the Possible 2026 event, Zefr co-founder Rich Raddon and chief AI officer Jon Morra discussed the company's approach to using AI for brand safety in digital spaces. Zefr aims to combat the proliferation of AI-generated content, or 'synthetic sludge,' by employing advanced AI models to understand and filter content within walled gardens like social media platforms. The company is evaluating Nvidia's Nemotron 3 Nano Omni model to enhance its capabilities in processing video, audio, image, and text content. Zefr's strategy focuses on scale and proprietary technology to maintain brand safety and content suitability. 
