Brand USA Launches 'More to Love' Campaign to Attract World Cup Fans Back to the U.S.
Brand USA has initiated a new social media campaign titled 'More to Love' aimed at encouraging international visitors who attended the FIFA World Cup in the United States to return for further exploration. The campaign, featuring videos set to the song 'Take Me Home, Country Roads,' highlights the diverse landscapes and attractions across the U.S. beyond the World Cup host cities. Fred Dixon, Brand USA's president and CEO, emphasized the World Cup as a unique opportunity to showcase the country's diversity and hospitality. The campaign leverages data from Brand USA's AI-powered trip-planning hub, which indicated a strong interest among fans to extend their stays with road trips and visits to national parks. 
