Tourism Malaysia Hosts International Delegates to Boost Global Tourism Appeal
Tourism Malaysia recently organized a Mega Fam Programme, hosting 55 international delegates from 13 countries to promote Malaysia's tourism offerings. The event, held from July 23 to 27, 2026, included media, travel agents, and marketing representatives. The programme aimed to generate international media coverage and trade engagement in support of the Visit Malaysia 2026 campaign. Delegates experienced Malaysia's rich cultural heritage and gastronomy, including a dinner at IRAMA Signature IOI City Mall, showcasing a fusion of traditional Malay recipes with global flavors. The event also featured the official launch of Citrawarna 2026 and visits to various cultural and gastronomy sites. Tourism Malaysia expects the initiative to enhance Malaysia's global tourism positioning. 
