Trump Administration Cabinet Secretaries Utilize TikTok for Public Outreach, Sparking Criticism
Several Cabinet-level agencies within the Trump administration have launched TikTok campaigns following the Justice Department's determination that the app is safe for federal employees. This initiative aims to engage younger generations. For instance, Veterans Affairs Secretary Doug Collins posted a video featuring him doing pushups and appearing at various events, set to the 2003 song 'Salt Shaker' by the Ying Yang Twins. The Department of the Interior shared a video warning about bison during mating season, accompanied by Boyz II Men's 'I’ll Make Love to You.' The Small Business Administration featured 'Jimothy,' a viral raccoon, to promote local shopping. Treasury Secretary Scott Bessent participated in a trend with Nicki Minaj to her song 'Beez in the Trap.' Health and Human Services Secretary Robert F. Kennedy Jr.'s page includes a video depicting 'America after becoming healthy again' with various athletic imagery. The Department of Transportation is using TikTok to recruit air traffic controllers, ...