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Ford's first $30,000 shot at increasing U.S. EV demand has a name

Ford's first $30,000 shot at increasing U.S. EV demand has a name

Ford has been losing billions on its electric vehicle ambitions for years, so the company has switched gears. Instead of making high-end EVs that cost a lot more than its gas-powered and hybrid offerings, Ford decided to go the other way and target EVs that are affordable. It's a strategy that has ...
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Ford Unveils Fathom: A New Midsize Electric Pickup with Advanced Features

Ford Unveils Fathom: A New Midsize Electric Pickup with Advanced Features

Ford Unveils Fathom: A New Midsize Electric Pickup with Advanced Features
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Ford Announces Fathom, an Affordable Electric Truck Under $30,000

Ford Announces Fathom, an Affordable Electric Truck Under $30,000

Ford Announces Fathom, an Affordable Electric Truck Under $30,000
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Ford Unveils Affordable Electric Pickup Truck Fathom at $28,350

Ford Unveils Affordable Electric Pickup Truck Fathom at $28,350

Ford Unveils Affordable Electric Pickup Truck Fathom at $28,350
Reuters Reuters
Ford's new EV truck Fathom to be priced starting at about $28,000

Ford's new EV truck Fathom to be priced starting at about $28,000

By Nora Eckert DETROIT, Aug 6 (Reuters) - Ford Motor said on Thursday that its upcoming midsize electric pickup truck would be priced starting at about $28,000 and named Fathom, as the Michigan automaker looks to offer an affordable model in a market full of pricey EVs.
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Ford Unveils Fathom: A Cost-Effective Electric Truck with Full Features

Ford Unveils Fathom: A Cost-Effective Electric Truck with Full Features

Ford Unveils Fathom: A Cost-Effective Electric Truck with Full Features
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Ford Introduces Affordable Electric Pickup Truck Named 'Fathom'

Ford Introduces Affordable Electric Pickup Truck Named 'Fathom'

Ford Introduces Affordable Electric Pickup Truck Named 'Fathom'
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Ford Unveils Affordable Fathom EV Pickup with Innovative Features

Ford Unveils Affordable Fathom EV Pickup with Innovative Features

Ford Unveils Affordable Fathom EV Pickup with Innovative Features
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Ford Unveils Affordable Electric Truck 'Fathom' Amidst Slowing EV Growth

Ford Unveils Affordable Electric Truck 'Fathom' Amidst Slowing EV Growth

Ford Unveils Affordable Electric Truck 'Fathom' Amidst Slowing EV Growth
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Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing

Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing

Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing
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Ford Fathom: New Affordable Electric Midsize Truck Targets Budget-Conscious Consumers

Ford Fathom: New Affordable Electric Midsize Truck Targets Budget-Conscious Consumers

Ford Fathom: New Affordable Electric Midsize Truck Targets Budget-Conscious Consumers
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Ford Motor Company Announces New Electric Pickup, the Fathom, Priced Under $30,000

Ford Motor Company Announces New Electric Pickup, the Fathom, Priced Under $30,000

Ford Motor Company Announces New Electric Pickup, the Fathom, Priced Under $30,000