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Hershey Company Pursues 'Accessible Premium' Strategy with New Products and Collaborations

Hershey Company Pursues 'Accessible Premium' Strategy with New Products and Collaborations

Hershey Company Pursues 'Accessible Premium' Strategy with New Products and Collaborations
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Lidl Challenges New York's $60 Rye Bread Trend with Value-Focused Billboard Campaign

Lidl Challenges New York's $60 Rye Bread Trend with Value-Focused Billboard Campaign

Lidl Challenges New York's $60 Rye Bread Trend with Value-Focused Billboard Campaign
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Carter's Adapts Brand Strategy to Resonate with Gen Z Parents

Carter's Adapts Brand Strategy to Resonate with Gen Z Parents

Carter's Adapts Brand Strategy to Resonate with Gen Z Parents
ReutersReuters
McDonald’s to create tiered loyalty program to lure repeat visitors

McDonald’s to create tiered loyalty program to lure repeat visitors

By Waylon Cunningham Sept 23 - McDonald’s will shift its loyalty program to a new tiered system, chief marketing officer Morgan Flatley said at the chain’s investor day on Wednesday, in a bid to more sharply differentiate between more frequent and casual customers.
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Public Relations Encompasses Broader Communication Strategies Beyond Media Relations

Public Relations Encompasses Broader Communication Strategies Beyond Media Relations

Public Relations Encompasses Broader Communication Strategies Beyond Media Relations
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TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing
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Manischewitz Leverages Gen Z Marketing Strategies, Including NIL Deal with BYU Quarterback Jake Retzlaff, for Significant Growth

Manischewitz Leverages Gen Z Marketing Strategies, Including NIL Deal with BYU Quarterback Jake Retzlaff, for Significant Growth

Manischewitz Leverages Gen Z Marketing Strategies, Including NIL Deal with BYU Quarterback Jake Retzlaff, for Significant Growth
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Welch's Introduces Simply Natural Fruit Spreads with Five Simple Ingredients

Welch's Introduces Simply Natural Fruit Spreads with Five Simple Ingredients

Welch's Introduces Simply Natural Fruit Spreads with Five Simple Ingredients
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Loyalty Programs Risk Creating Price-Sensitive Customers, Not Loyal Ones

Loyalty Programs Risk Creating Price-Sensitive Customers, Not Loyal Ones

Loyalty Programs Risk Creating Price-Sensitive Customers, Not Loyal Ones
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Walmart Elevates Fashion Ambitions with High-Profile Designer Brandon Maxwell and Strategic Brand Expansion

Walmart Elevates Fashion Ambitions with High-Profile Designer Brandon Maxwell and Strategic Brand Expansion

Walmart Elevates Fashion Ambitions with High-Profile Designer Brandon Maxwell and Strategic Brand Expansion
AP NewsAP News
More tech and hand-breaded chicken coming to McDonald's as part of $8.5 billion modernization push

More tech and hand-breaded chicken coming to McDonald's as part of $8.5 billion modernization push

McDonald’s said Wednesday it will spend $8.5 billion over the next decade to modernize its restaurants globally
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Omnicom Advertising and Snapchat Launch Global Study on Next Generation's Use of Humor

Omnicom Advertising and Snapchat Launch Global Study on Next Generation's Use of Humor

Omnicom Advertising and Snapchat Launch Global Study on Next Generation's Use of Humor