Livestock Industry Accused of Downplaying Climate Impact
A new study published in PLOS Climate reveals that the National Cattlemen's Association (NCA), now the National Cattlemen's Beef Association (NCBA), has historically downplayed the climate impact of livestock emissions. The research highlights the industry's efforts to counter public awareness of methane emissions from cattle, which are a significant contributor to global warming. The study also notes that reducing meat consumption in the U.S. by 50% could have been up to 80 times more effective in reducing methane emissions than efforts targeting the oil and gas sector over the past 30 years.