Italy Implements EU Directive to Combat Greenwashing in Consumer Products
Italy has implemented the EU's Empowering Consumers Directive, aimed at enhancing consumer protection against unfair practices and improving information transparency. The directive, effective from September 2026, targets misleading sustainability claims in consumer communications, including advertising and product labeling. It prohibits the use of unverified sustainability labels and requires clear evidence for environmental claims. The directive also addresses product durability and reparability, reflecting a broader push for informed consumer decisions. 
