Soccer Fever Fuels Kansas City’s Small Business Boom
Small businesses across Kansas City are preparing for the 2026 FIFA World Cup with themed foods, drinks and merchandise inspired by visiting teams. Local brands including Betty Rae's Ice Cream and Hen House Markets are launching special flavors and products tied to countries like Argentina, Algeria and England. With more than 600,000 visitors expected during the tournament, local businesses hope the global event will bring a major boost to the city’s economy and community spirit. 
