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CR7's Last Dance: How One FIFA World Cup Jersey Number Became the Most Profitable Brand in Sports

CR7's Last Dance: How One FIFA World Cup Jersey Number Became the Most Profitable Brand in Sports

Explore how Cristiano Ronaldo transformed his number 7 jersey into CR7, one of the most powerful and lucrative personal brands in sports history.
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Why Hosting Makes the World Cup Harder for Americans to Ignore

Why Hosting Makes the World Cup Harder for Americans to Ignore

The 2026 FIFA World Cup is coming to the U.S., and its scale, economic impact, and media saturation will make it a cultural event few can avoid.
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The 2026 World Cup Host City Tier List for Casual American Fans

The 2026 World Cup Host City Tier List for Casual American Fans

From Los Angeles to New York, we rank the 16 host cities for the 2026 World Cup to help casual American fans decide where to go for the best experience.
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The 2026 World Cup Host City That Could Become Soccer's American Capital

The 2026 World Cup Host City That Could Become Soccer's American Capital

Kansas City is making a surprisingly strong case to become America's soccer capital, thanks to its deep fan culture and massive new investments.
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What U.S. Fans Should Know Before the World Cup

What U.S. Fans Should Know Before the World Cup

The FIFA World Cup is coming to the U.S. in 2026. Here's your essential guide to the new format, the players to watch, and why it's a huge deal.
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Why Kansas City Could Throw the Loudest World Cup Watch Parties

Why Kansas City Could Throw the Loudest World Cup Watch Parties

Exploring the unique sports culture, fan history, and civic pride that position Kansas City to host America's most passionate World Cup parties in 2026.
AP News AP News
Many soccer fans will be drinking alcohol and watching the World Cup. In heat, doing that is risky

Many soccer fans will be drinking alcohol and watching the World Cup. In heat, doing that is risky

Popping a cold beer — or two or three — while watching sports at home, at a bar or during a live game is an age-old tradition
SB Nation SB Nation
Has the introduction of development players, one of the biggest changes in the new WNBA CBA, been a success?

Has the introduction of development players, one of the biggest changes in the new WNBA CBA, been a success?

It’s early, but so far teams and players are taking advantage of the development player spots.
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Nike Launches Ambitious World Cup Campaign to Revitalize Brand Amid Sluggish Sales

Nike Launches Ambitious World Cup Campaign to Revitalize Brand Amid Sluggish Sales

Nike Launches Ambitious World Cup Campaign to Revitalize Brand Amid Sluggish Sales
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World Cup Nations Ranked by Casual-Fan Curiosity

World Cup Nations Ranked by Casual-Fan Curiosity

From Messi's Argentina to the USMNT, we rank the World Cup nations that offer the best storylines and biggest stars for casual soccer fans.
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How to Plan a Family Trip Around a 2026 World Cup Match

How to Plan a Family Trip Around a 2026 World Cup Match

Planning a family trip for the 2026 World Cup in North America? Here’s a strategic guide to navigating tickets, lodging, and creating a memorable vacation.
Reuters Reuters
World Cup gives North American transit a chance to shine - or be booed

World Cup gives North American transit a chance to shine - or be booed

By Frank Pingue and Ed White June 3 (Reuters) - The 2026 World Cup is soccer's biggest stage, and for some of North America's rail and bus operators it will be a critical audition.