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Beauty Brands Dominate TikTok Shop Livestreaming with Over $83 Million in Sales

Beauty Brands Dominate TikTok Shop Livestreaming with Over $83 Million in Sales

Beauty Brands Dominate TikTok Shop Livestreaming with Over $83 Million in Sales
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Why Social Engagement Adds Context That VMA TV Ratings Cannot Capture

Why Social Engagement Adds Context That VMA TV Ratings Cannot Capture

For a cultural event like the VMAs, TV ratings are only a small part of the story. Here's why social media engagement is the far more valuable metric.
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Why the VMAs Offer Fashion Houses Access to Younger Pop-Culture Audiences

Why the VMAs Offer Fashion Houses Access to Younger Pop-Culture Audiences

Discover the strategy behind the wild red carpet looks at the MTV VMAs and how luxury fashion brands use them to connect with Gen Z.
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TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing
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Target Expands K-Beauty Offerings with New Beauty Studio, Shifting Market Dynamics

Target Expands K-Beauty Offerings with New Beauty Studio, Shifting Market Dynamics

Target Expands K-Beauty Offerings with New Beauty Studio, Shifting Market Dynamics
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Allure's 30th Best of Beauty Awards Spark Discussion Among Beauty Experts

Allure's 30th Best of Beauty Awards Spark Discussion Among Beauty Experts

Allure's 30th Best of Beauty Awards Spark Discussion Among Beauty Experts
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AI-Powered K-Beauty Care App Analyzes Skin and Recommends Personalized Routines

AI-Powered K-Beauty Care App Analyzes Skin and Recommends Personalized Routines

AI-Powered K-Beauty Care App Analyzes Skin and Recommends Personalized Routines
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Unilever Ventures Invests in Anti-Gray Hair Longevity Brand Arey with Series A Funding

Unilever Ventures Invests in Anti-Gray Hair Longevity Brand Arey with Series A Funding

Unilever Ventures Invests in Anti-Gray Hair Longevity Brand Arey with Series A Funding
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Man Sentenced for Operating $3.6 Million Counterfeit Vinyl Operation, Including Bad Bunny Albums

Man Sentenced for Operating $3.6 Million Counterfeit Vinyl Operation, Including Bad Bunny Albums

Man Sentenced for Operating $3.6 Million Counterfeit Vinyl Operation, Including Bad Bunny Albums
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LaQuan Smith to Host Exclusive 'After Hours Only' Event in Tampa Bay

LaQuan Smith to Host Exclusive 'After Hours Only' Event in Tampa Bay

LaQuan Smith to Host Exclusive 'After Hours Only' Event in Tampa Bay
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Facial Pump Bottle Market Projected to Reach $11.42 Billion by 2035, Driven by Sustainability and Airless Technology

Facial Pump Bottle Market Projected to Reach $11.42 Billion by 2035, Driven by Sustainability and Airless Technology

Facial Pump Bottle Market Projected to Reach $11.42 Billion by 2035, Driven by Sustainability and Airless Technology
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Martha Stewart's Skincare Brand Launches New Lip Serum to Combat Visible Signs of Aging

Martha Stewart's Skincare Brand Launches New Lip Serum to Combat Visible Signs of Aging

Martha Stewart's Skincare Brand Launches New Lip Serum to Combat Visible Signs of Aging