Bestseller Pledges $3 Million to Support Regenerative Agriculture in South Africa's Eastern Cape
Danish fashion conglomerate Bestseller has announced a $3 million contribution to the Regenerative Fund for Nature, aimed at supporting regenerative agriculture in South Africa's Eastern Cape. This initiative, in collaboration with Conservation International and Kering, focuses on land regeneration and improving local living conditions. The fund works with local communities, including pastors and farming groups, to restore grasslands, enhance animal welfare, and increase soil resilience against erosion and climate change. Bestseller's involvement is part of its broader sustainability strategy, Fashion FWD, which emphasizes nature and biodiversity throughout its value chain.