Tourism Australia Appoints Kathryn O'Brien as Executive General Manager to Boost Global Markets
Kathryn O'Brien has been appointed as the executive general manager of global markets at Tourism Australia. With over 20 years of experience in tourism and aviation, O'Brien joins from Air New Zealand, where she served as general manager for Australia. Her tenure at Air New Zealand was marked by significant growth and strengthened trade relationships, particularly in trans-Tasman travel. Prior to this, she held senior roles at Experience Co New Zealand and Hamilton Island Enterprises. Robin Mack, managing director of Tourism Australia, praised O'Brien's extensive experience in international sales, distribution, and marketing strategy, which are expected to drive revenue growth and enhance stakeholder relationships. O'Brien is set to begin her new role on August 10, 2026. 
