Explore

Trendline Trendline
Ulta Beauty's Ice Spice Fragrance Livestream Faces Low Viewer Engagement

Ulta Beauty's Ice Spice Fragrance Livestream Faces Low Viewer Engagement

Ulta Beauty's Ice Spice Fragrance Livestream Faces Low Viewer Engagement
Trendpost Trendpost
How Boomers and Gen Z Discover TV Premieres Through Different Channels

How Boomers and Gen Z Discover TV Premieres Through Different Channels

Film and TV studios face a generational marketing puzzle: reaching Boomers via trusted networks and Gen Z through viral social media clips.
Trendline Trendline
Brands and Creators Redefine Creative Collaboration in Marketing

Brands and Creators Redefine Creative Collaboration in Marketing

Brands and Creators Redefine Creative Collaboration in Marketing
Trendpost Trendpost
Where A Major TV-Premiere Marketing Budget Goes Beyond Reviews

Where A Major TV-Premiere Marketing Budget Goes Beyond Reviews

Discover where the multi-million dollar marketing budgets for new TV shows really go, from influencer campaigns to immersive real-world events.
Trendline Trendline
Influencer Marketing Infrastructure: Building the Creator Middle Class

Influencer Marketing Infrastructure: Building the Creator Middle Class

Influencer Marketing Infrastructure: Building the Creator Middle Class
Trendline Trendline
Starbucks' 'Pink Energy' Ad Campaign Celebrates Cultural Impact and Creativity

Starbucks' 'Pink Energy' Ad Campaign Celebrates Cultural Impact and Creativity

Starbucks' 'Pink Energy' Ad Campaign Celebrates Cultural Impact and Creativity
Trendpost Trendpost
From Linear Ad Blitz To TikTok Tease: How August TV Premiere Marketing Evolved

From Linear Ad Blitz To TikTok Tease: How August TV Premiere Marketing Evolved

Explore how marketing for TV premieres has shifted from expensive, broad TV ad campaigns to targeted, viral teases on platforms like TikTok.
Trendline Trendline
Pinterest's AI-Led Shopping Pivot Drives User Growth and Revenue

Pinterest's AI-Led Shopping Pivot Drives User Growth and Revenue

Pinterest's AI-Led Shopping Pivot Drives User Growth and Revenue
Trendline Trendline
Influencer Marketing Evolves: Reach No Longer Tied to Follower Count

Influencer Marketing Evolves: Reach No Longer Tied to Follower Count

Influencer Marketing Evolves: Reach No Longer Tied to Follower Count
Trendline Trendline
TikTok Influencer Pricing Guide Reveals Cost Per View and Commission Rates for Beauty Products

TikTok Influencer Pricing Guide Reveals Cost Per View and Commission Rates for Beauty Products

TikTok Influencer Pricing Guide Reveals Cost Per View and Commission Rates for Beauty Products
Trendline Trendline
Gen Z's Influence Boosts Visibility for Modest Clothing Store in Chennai

Gen Z's Influence Boosts Visibility for Modest Clothing Store in Chennai

Gen Z's Influence Boosts Visibility for Modest Clothing Store in Chennai
Trendline Trendline
Gen Z Brands Like Coach and Urban Outfitters Drive Mall Comeback with Experiential Retail

Gen Z Brands Like Coach and Urban Outfitters Drive Mall Comeback with Experiential Retail

Gen Z Brands Like Coach and Urban Outfitters Drive Mall Comeback with Experiential Retail