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Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes

Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes
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Gatorade Revamps Product Line to Reclaim Market Share in Hydration Sector

Gatorade Revamps Product Line to Reclaim Market Share in Hydration Sector

Gatorade Revamps Product Line to Reclaim Market Share in Hydration Sector
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Gatorade Expands Hydration Focus Beyond Sports to Address Dehydration in 150 Million Americans

Gatorade Expands Hydration Focus Beyond Sports to Address Dehydration in 150 Million Americans

Gatorade Expands Hydration Focus Beyond Sports to Address Dehydration in 150 Million Americans
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Gatorade Revamps Product Line to Enhance Hydration Longevity

Gatorade Revamps Product Line to Enhance Hydration Longevity

Gatorade Revamps Product Line to Enhance Hydration Longevity
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Beverage Industry Innovates with New Flavors and Formats

Beverage Industry Innovates with New Flavors and Formats

Beverage Industry Innovates with New Flavors and Formats
Reuters Reuters
PepsiCo tops quarterly revenue estimates as price cuts drive demand

PepsiCo tops quarterly revenue estimates as price cuts drive demand

April 16 (Reuters) - PepsiCo beat analysts' estimates for quarterly revenue and stuck to its annual targets on Thursday, as recent price cuts for key snack brands helped revive demand in the U.S. and continued strength in its energy drinks and prebiotic sodas.
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Functional Beverage Industry Embraces Multi-Benefit Products to Meet Consumer Demands

Functional Beverage Industry Embraces Multi-Benefit Products to Meet Consumer Demands

Functional Beverage Industry Embraces Multi-Benefit Products to Meet Consumer Demands
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Non-Alcoholic Beverage Brands Target California for Market Expansion

Non-Alcoholic Beverage Brands Target California for Market Expansion

Non-Alcoholic Beverage Brands Target California for Market Expansion
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PepsiCo's Strategic Price Cuts Lead to Significant Sales Increase

PepsiCo's Strategic Price Cuts Lead to Significant Sales Increase

PepsiCo's Strategic Price Cuts Lead to Significant Sales Increase
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PepsiCo Reports Strong Q1 Earnings as North American Food Business Rebounds

PepsiCo Reports Strong Q1 Earnings as North American Food Business Rebounds

PepsiCo Reports Strong Q1 Earnings as North American Food Business Rebounds
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The Wine Group's Helen Kurtz Discusses Market Strategy Amidst Intense Competition

The Wine Group's Helen Kurtz Discusses Market Strategy Amidst Intense Competition

The Wine Group's Helen Kurtz Discusses Market Strategy Amidst Intense Competition
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Technomic's 2026 Report Offers Strategic Insights for C-Store Foodservice

Technomic's 2026 Report Offers Strategic Insights for C-Store Foodservice

Technomic's 2026 Report Offers Strategic Insights for C-Store Foodservice