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The Risk of Debuting Too Much New Material at a Hit-Driven Festival

The Risk of Debuting Too Much New Material at a Hit-Driven Festival

Artists often test unreleased tracks at major festivals, but this gamble can backfire when audiences just want to sing along to the hits.
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The Case for Opening an iHeartRadio Festival Set With a Ballad

The Case for Opening an iHeartRadio Festival Set With a Ballad

Starting a high-energy festival set with a ballad seems counterintuitive, but it might be the most powerful move an artist can make.
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Why Familiar Songs Work So Well in Surprise Festival Duets

Why Familiar Songs Work So Well in Surprise Festival Duets

Discover the secret formula behind surprise festival duets, from the power of shared hit songs to the industry connections that make them happen.
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How Major Festival Sets Can Trigger a Streaming Bump

How Major Festival Sets Can Trigger a Streaming Bump

A major festival performance is more than a concert; it's a strategic move to trigger a massive spike in streams. Here’s how the 'streaming bump' works.
AP NewsAP News
What to know about Ed Sheeran's tour after Macklemore was cut and artists dropped out

What to know about Ed Sheeran's tour after Macklemore was cut and artists dropped out

Ed Sheeran's tour has been thrown into turmoil by all of his supporting acts quitting after the rapper Macklemore was dropped as an opener due to pro-Palestinian comments he made onstage
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Why Surprise Collaborations Add So Much to Multi-Artist Festivals

Why Surprise Collaborations Add So Much to Multi-Artist Festivals

Beyond the headliners, multi-artist festivals thrive on the magic of unexpected collaborations that create once-in-a-lifetime moments for fans.
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Solo Star vs. Full Band: Two Very Different Ways to Command a Festival Stage

Solo Star vs. Full Band: Two Very Different Ways to Command a Festival Stage

From a band's raw power to a solo artist's focused charisma, we explore the two different paths to owning a massive festival stage.
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How Video Content Helps Artists Build a Distinct Visual Identity Across Platforms

How Video Content Helps Artists Build a Distinct Visual Identity Across Platforms

In a crowded digital landscape, video content has become essential for artists to build a unique visual brand that connects with fans.
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Why Some Fans Want a Chappell Roan and Reneé Rapp Festival Collaboration

Why Some Fans Want a Chappell Roan and Reneé Rapp Festival Collaboration

Fans are clamoring for a dream festival performance, but what makes this specific musical pairing the ultimate pop culture fantasy?
Rolling StoneRolling Stone
Finneas and Every Other Ed Sheeran Opener Have Abandoned His Tour in Support of Macklemore

Finneas and Every Other Ed Sheeran Opener Have Abandoned His Tour in Support of Macklemore

Lukas Graham and Aaron Rowe drop out after Macklemore was forced off the trek following a pressure campaign over his comments in support of Palestinians
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U.S. States Reveal Top Breakup Songs, Highlighting Regional Music Preferences

U.S. States Reveal Top Breakup Songs, Highlighting Regional Music Preferences

U.S. States Reveal Top Breakup Songs, Highlighting Regional Music Preferences
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How Stage Fashion Is Designed to Read From the Back of an Arena

How Stage Fashion Is Designed to Read From the Back of an Arena

From bold silhouettes to light-reflecting materials, discover the strategic fashion choices artists make to create an unforgettable show for every seat.