Africa's Gaming Market Faces Challenges with App Store Payment Barriers
Africa's gaming market is rapidly growing, with 349 million gamers and a market value of $2.29 billion, expanding at a rate six times the global average. However, the app store model, which relies heavily on card-linked payments, is failing many African gamers due to low credit card penetration across the continent. This has resulted in 85% of African game studios earning less than $100,000 annually. Browser-based gaming, which bypasses the need for app store downloads and card payments, is emerging as a viable alternative, offering a frictionless gaming experience through rewarded advertising. 
