California Agritourism Industry Experiences Significant Growth, Poised for Further Expansion
California's agritourism sector has seen substantial growth, with the number of farms and ranches offering agritourism opportunities increasing by nearly 87% between 2007 and 2022. This expansion has transformed agritourism into a $100 million industry, with expectations for continued exponential growth. The University of California’s Agriculture and Natural Resources (UC ANR) defines agritourism as a commercial enterprise on a working farm, ranch, or agricultural plant designed for visitor enjoyment and supplemental income. Examples range from U-pick farms and farm tours to educational workshops, olive oil tastings, and farm stand visits. The 2026 California Agritourism Summit, scheduled for September 23-25 in Paso Robles, aims to connect agricultural producers, tourism professionals, and public agencies to discuss the future of the industry and foster collaboration. The summit will feature panels, breakout sessions, roundtable discussions with experts, and farm tours.